There have been many books written on fashion. The ones that usually make it to fashion colleges are the history on textiles and fashion the most boring of its kind with little or no information on the people who weave and print. Some designers come out with their own books full of pictures – exotic and enticing but little to offer in terms of content and the creative process of the making of the garment. It’s always the end result that we see.
What makes this book different on many levels is that it delivers a consistent antithesis to the gloss and wasteful. It is an opinionated book, a strong and intelligent voice (and a wonderful sense of humor) that talks about fashion in the true sense of the word.
This book came to me as birthday gift. The author, Shefalee Vasudev (Ex-editor Marie Claire), digs miles into the seemingly shallow world of fashion and forces the readers to think. Being a strong supporter of weavers and Indian textiles, this book has fanned a new fire in me!
Weaving is discussed passionately, almost angrily. For designers, it is a wake-up call to save the dying art and legacy of weavers across India. The importance given to Bollywood in fashion shows and clothes—Swarovski-laden and blingy— is abhorred. Is this what we really are all about? Is this maybe why the world isn’t taking Indian fashion seriously?
The book also talks about the rich and fashionable Ludhiana ladies who are victims of their own doing— wearing designer clothes , high heels, luxury-branded bags that change with every outfit, diamond-laden, pressurized to deliver a baby “boy” and getting back in shape to look like a Victoria Beckham. These women wouldn’t be caught dead wearing a sari, let alone one of our own textile treasures like a Patan Patola or Kanjeevaram.
Interviews with the big designers and models, written with wit and sarcasm is a valuable read for anyone interested in the fashion industry. Neither intimidated, nor scoffing she has managed to uncover the famous and their personalities.
This book has something to offer for everyone interested in the fashion industry as it talks about everything from pampered actresses, luxury brands eating into every corner of the city space and magazines (wolfing down yet another vulnerable customer), exploited models, disillusioned weavers and printers, struggling designers, established designers – all making blingy clothes for the money, the politics and chaos of fashion weeks, and young brides so lost in the dictate of the fashion moguls that they’re unaware of their own uniqueness and tradition.
Passionately and lovingly written, I would say this book cannot leave you indifferent. It commands that attention from your conscience and makes you think. You begin to fall back in love with fashion all over again, but this time for the right reasons!